What is "Preferred Referrals"?
Preferred Referrals is an elite list of skilled individuals that you would have working in your home. Most people know that the best customers are the referrals. This can be a powerful tool for you, if you can't find your guy in search, call him get him signed up. Then let your customers know if you like my work look at my preferred referrals list in Riszil.
"About My Company" should only be as long as it needs to be
Writing for the web is different from writing for print. People skim online, especially when they first get to a page. You want the contents of your page to give them what they want quickly, but provide enough detail for those who want expansion on the basics. If it looks like it needs more add a picture or two. If you are unfamiliar with the text editor don't forget the ? for help.
You should think local and write global
You should make sure that things like currencies, measurements, dates, and times are clear so that all your readers will know exactly what you mean.
You should spell everything correctly
Many people are not tolerant of spelling errors. You can write a completely error free topic for years, and then have one simple "teh" instead of "the" and you will get irate e-mails from customers, and many will give up in disgust without contacting you at all. It may seem unfair, but people judge profiles by the quality of the writing, spelling, and grammar errors are an obvious indicator of quality for many people.
Your pages should have the best and currant contact information
Have contact information that gets to you, not a voice mail or an e-mail account you never use.